The Higher Education Consultants Association's Standards and Ethics Statement for our members is based on four core values:
Ethical Counsel:HECA members discuss appropriate educational options with students and families and make referrals to other members/organizations when indicated.
Integrity:HECA members clearly communicate what services they offer and do not guarantee admissions or financial aid results. HECA members act in the best interest of the student.
Respect:HECA members respect the student/school relationship. They strive to work as a team with other independent consultants, high school counselors and related professionals. They respect students’ work and encourage student ownership of the application process.
Confidentiality:HECA members respect the confidential nature of their relationships with students, families and related professionals.