HECA Standards for the Educational Consultant Profession
HECA members shall:
Acknowledge one's own limits in terms of knowledge, experience, and expertise and make referrals, as appropriate.
Accurately, and with integrity, represent and promote their services in writing, including statements of fees and payments.
Agree that promise or guarantee of college and/or university placement is beyond the scope of an education consultant and may not be communicated or inferred from written or verbal statements made by a HECA member.
Avoid conflict of interest or the perception thereof. It is incumbent on the HECA member to acknowledge the source and scope of such conflict. The client is thus given the opportunity to proceed or end the relationship.
HECA members adhere to and uphold the standards and ethics of the National Association for College Admission Counseling (NACAC) Statement of Principles of Good Practice: Code of Ethics and Professional Practice.