Founded in 1997, Higher Education Consultants Association (HECA) is a 1,000+ member 501(c)(6) not-for-profit professional association representing independent educational consultants from every region of the country and across the globe who focus exclusively on helping students navigate the college admissions process. Guided by HECA’s Standards and Ethics Statement for professional conduct, their members serve the college planning needs of more than 23,000 high school seniors each year. Many of HECA members also assist low-income students through pro-bono advice and volunteer service to nonprofit organizations and local schools.


HECA President, Cheri Barad, (781) 254-1850                                    email:


HECA Communications Chair, Chris Holzwarth,    (770) 715-3351 or email:


HECA members are experts on the college admissions process and have a first-hand perspective on the many different challenges and decisions that students and families face. From college affordability and financial aid, to assisting traditionally underserved students and campus safety, our members are great sources for what is happening today in the college decision-making process. HECA Community Representatives are available to share their expertise.


HECA members Wendie Lubie and Robbye Fox participate in podcast Parenting with PEP During the Pandemic. June 23, 2020

Terry Knaus, HECA ED was quoted in an article for HerMoney, "Should I take a GAP year if my college campus is closed in the fall?" June 4, 2020

"Is it Time to Rethink Standardized Testing?" article by NACAC President Jayne Caflin Fonash 4/30/20

HECA members Scott S. Garbini and Eric Endlich published a list of COVID-era Resources for students to stay engaged 4/15/20

HECA members Stephanie P. Kennedy and Pam Rambo are quoted in US News article Pros, Cons of Using International Student Agents, Consultants. 12/10/19

Terry W. Knaus Announced as Executive Director of HECA. For the full press release, please click HERE. 11/5/19

Newly appointed HECA Executive Director, Terry Knaus, has an article in the Fall 2019 NACAC Journal Take Time to Recharge Professionally. 10/31/19

HECA member and Treasurer, Todd Weaver, is quoted in a CNBC Article about Financial Aid. 8/19/19

Press Release about HECA 21st Annual Conference can be downloaded here. 6/12/19

HECA President Brooke Daly is quoted in an article about hiring independent educational consultants. 5/24/19

HECA member Wendie Lubic is quoted
in a recent Washington Post article about the aftermath of the admissions scandal. 4/9/19

HECA member Dale Price is interviewed by Fox 7’s Good Day Austin on the recent admissions scandal. 3/20/19

Higher Education Consultants Association (HECA) educates our members to advance their professionalism in college counseling and models the highest standard of ethics and integrity in our industry. In the wake of the college admissions scandal, news outlets across the country have been reaching out to our organization to provide comment. Brooke Daly, President of HECA, has taken this opportunity to educate the media on our membership requirements, most importantly the policy of standards and ethics. 3/18/19

HECA member Katelyn Klapper interviewed on the recent admissions scandal. 3/14/19

HECA member Wendie Lubic interview on CBS Affiliate the recent admissions scandal. 3/13/19

HECA President Brooke Daly is interviewed on NPR regarding the recent admissions scandal 3/13/19

HECA press release on recent admissions scandal. 3/13/19

Learn about college admissions counseling from the very best in the field—HECA members.

A look back at the roots of HECA and its rapid growth in membership and influence.

Our rigorous professional standards set us apart. Discover why working with a HECA consultant matters.

HECA is driven by a
volunteer board that is
elected annually. Meet this year’s leaders.

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