Key Facts About HECA and HECA Members

The Higher Education Consultants Association (HECA) is the only professional association devoted exclusively to the independent college admissions consulting profession.

To be eligible for HECA membership, prospective members must hold a Bachelor's degree or higher, demonstrate recent experience assisting students with college planning, and make a commitment to upholding HECA's high professional standards.

HECA's over 1100 member educational consultants:

  • Assist more than 40,000 high school seniors with college planning each year.
  • Advise families in every region of the United States as well as many other countries.
  • Are experienced professionals. Eighty-two percent of HECA members have been independent educational consultants for three years or longer; 55% have more than seven years of educational consulting experience.
  • Actively seek reliable information on colleges. Seventy-five percent of our members report that they've visited 10 or more college campuses in the past year; 32% have visited 20 or more campuses in the past year. 
  • Are highly educated. Eighty-two percent of our members hold a Master's degree or higher, and 52% have completed or are in the process of completing a post-bachelor's certificate in college admissions counseling.
  • Committed to professional standards and ethical behavior. As a requirement of membership, all HECA members must agree to abide by HECA's Standards and Ethics for Educational Consultants.


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