The Higher Education Consultants Association (HECA) is a professional organization focused exclusively on the practice of independent college admissions consulting. Since 1997, HECA has been dedicated to advancing professional standards for the higher educational consulting field while supporting our members as they expertly guide students through the transition from high school to college.
To fulfill both parts of our organizational mission, all members agree to abide by HECA's Standards and Ethics Statement for members. The Statement is based on four core values: sound advising, integrity, respect, and confidentiality.
In our actions, we strive to be a welcoming, collaborative, professional association that promotes volunteerism and integrity among our members.
Additionally, HECA members are expected to demonstrate a commitment to their own professional development by staying current with ever-evolving trends in college admissions, visiting and researching individual colleges and educational programs, and expanding their professional counseling and consulting skills in order to provide quality service to adolescents and parents. Learn more about HECA's membership expectations.
Our members come from many different backgrounds, but all members must meet membership eligibility requirements that focus on demonstrating the demonstrate the training and experience necessary to effectively assist families during the college admissions process. Additionally, HECA members are expected to demonstrate commitment to on-going professional development by participating in training and educational programs, visiting college campuses, and being actively involved in HECA and other professional organizations related to college admissions counseling.
Because the college admissions landscape is constantly evolving, HECA is committed to the professional development of our members. Our members have the opportunity to share information and knowledge with each other through member online groups and events, website resources, and our member newsletter. Additionally, HECA's annual conference provides an exceptional professional development opportunity, with guest speakers, educational sessions, college tours, and networking opportunities.