HECA: Advancing Professionalism In College Admissions Consulting

History of the Higher Education Consultants Association

HECA was founded by a group of higher education consultants who recognized the need for standards and professional development for those in the growing field of higher education consulting. The new organization received support and assistance from college admissions officials, who welcomed HECA’s commitment to advancing high ethical standards for the profession.

As the organization grew, HECA increased the depth and variety of the professional development programs offered to both experienced and newer consultants. HECA now hosts a membership conference each year to provide our members with opportunities to stay current on trends in college admissions and educational consulting. The conference also gives members a chance to network with colleagues across the country.

Today, HECA has grown from its initial membership of 38 to more than 900 professional college admissions consultants from every region of the United States. Our members serve the college planning needs of more than 20,000 high school seniors each year. Many of our members also actively assist low income students through pro-bono advice and volunteer service to non-profit organizations and local schools.

OUR Mission

The Higher Education Consultants Association has a two-fold mission:

• Support students and parents during the transition from high school to college, with a commitment to equity and access to higher education for all students.
• Advance professional, ethical conduct, and standards for the profession of college admissions consulting.

To fulfill both parts of our organizational mission, all members agree to abide by HECA's Standards and Ethics Statement for members. The Statement is based on four core values: sound advising, integrity, respect, and confidentiality.

OUR VISION

In our actions, we strive to be a welcoming, collaborative, professional association that promotes volunteerism and integrity among our members.

Additionally, HECA members are expected to demonstrate a commitment to their own professional development by staying current with ever-evolving trends in college admissions, visiting and researching individual colleges and educational programs, and expanding their professional counseling and consulting skills in order to provide quality service to adolescents and parents. Learn more about HECA's membership expectations.

Our Members & Professional Development

Our members come from many different backgrounds, but all members must meet membership eligibility requirements  that focus on demonstrating the demonstrate the training and experience necessary to effectively assist families during the college admissions process.  Additionally, HECA members are expected to demonstrate commitment to on-going professional development by participating in training and educational programs, visiting college campuses, and being actively involved in HECA and other professional organizations related to college admissions counseling.

Because the college admissions landscape is constantly evolving, HECA is committed to the professional development of our members. Our members have the opportunity to share information and knowledge with each other through member online groups and events, website resources, and our member newsletter. Additionally, HECA's annual conference provides an exceptional professional development opportunity, with guest speakers, educational sessions, college tours, and networking opportunities.