HECA Standards & Ethics

The Higher Education Consultants Association is dedicated to advancing professionalism in the filed of college admissions consulting.

In addition,  HECA members must abide by HECA's Standards and Ethics Statement for our members. This Statement is based on four values:

Sound Advice:
HECA members discuss appropriate educational options with students and families and make referrals to other members/organizations when indicated.

Integrity:

HECA members communicate clearly what services they offer and do not guarantee admissions or financial aid results. They do not use scare tactics to intimidate families. Individuals employed by companies under investigation for questionable practices are not eligible for membership.

Respect:

HECA members respect the student/school relationship. They strive to work as a team with other independent consultants, high school counselors and college staff. They respect students’ work and expect them to complete admission applications and write essays personally.

Confidentiality:

HECA members respect the confidential nature of their relationships with students and families. They obey the right-to-privacy laws.

Additionally, HECA members agree to abide by the Standards of Good Practice established by the National Association For College Admissions Counseling for professionals assisting students with the college admissions process.