Welcome To The Higher Education Consultants Association

The Higher Education Consultants Association (HECA) is the premiere professional organization for consultants who focus exclusively on helping high school students realize their full potential, especially the transition from secondary schools to undergraduate and graduate programs.

Founded in 1997, HECA has been dedicated to advancing professional standards for the higher education consulting field, while supporting our members as they expertly guide students. Each year, our more than 900 member consultants assist over 18,000 college bound high school seniors with college planning.


Thank you for supporting the 2015 HECA Conference!

Save the Date! 2016 HECA Conference 
June 20-24, 2016 in Philadelphia, PA

HECA's Mission Statement

To support independent educational consultants as they work with students and parents during the transition into higher education by providing professional development, advancing ethical standards of conduct and promoting equity and access to higher education for all students.





For our members


HECA is committed to supporting you so that the work you do with students is the very best it can be. That is why the bulk of HECA’s resources are directed to programs and experiences that will enhance your growth and development as an educational consultant. Be sure to take advantage of the many college tours we offer each year or the annual conference that features outstanding guest speakers and seasoned professionals who share their expertise. Get involved locally through your community rep or tap into the wisdom of others by posting a question on our member listserv. Browse the HECA website to find the latest resources or learn about companies willing to give you discounts on products designed to make your job easier. Tap the Join HECA tab to learn more about membership.


For colleges

Your interest in HECA is very important to us. Our members spend countless hours visiting college campuses and researching the many opportunities you offer students. We know the value of connecting the right student with the right college.

As a result, HECA has organized a network of educational consultants eager to meet with college reps as they visit communities throughout the US and the world. Just as you make appointments to visit high schools, we hope you will also make appointments to visit with groups of HECA members in those same communities. Simply click on the College Reps tab above to learn about other opportunities to partner with HECA. We want to work with you to change students’ lives.


For businesses

HECA values businesses that make a difference in how we deliver information and guidance to our students. If your product supports HECA’s mission to assist students in their transition from high school to post-secondary options, then we want to know about it. Tap the Businesses tab above to find out about our Affiliate Program and Discount Provider Program. We’re excited for you to learn about the unique ways you can connect with over 900 educational consultants.

For families


You can be assured that HECA consultants meet some of the highest standards in the industry. We believe in the importance of integrity, sound advice, respect and confidentiality. We also know how important it is to stay current and to understand the student culture on campuses. That’s why we spend so many hours visiting colleges and working tirelessly to match your student with the best-fit college. Please use the Find a Consultant tab to find a HECA consultant in your area.



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HECA member and webinar coordinator Susanna Cerasuolo was invited to the White House in October to participate in a summit focused on how to increase access to higher education through the use of data. The invitation came as the result of Susanna’s work developing the website CollegeMapper. Although meeting the president was not on the agenda, she found the visit both exciting and educational.

Click here to read more.


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Featured Consultant

HECA Welcomes our new Executive Director 

Ping Wei


Click HERE for a copy of PIng's remarks at the recent HECA Conference.
HECA Member News
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